Our Story
Everyone has a story to share. We created SHO to make good design and branding accessible in the increasingly complex world of branding.
Until now, proven brand systems are cost and resource prohibitive. We saw this firsthand as brand specialists, creating brand systems deployed to over 1,000 applications. A company either has the money and resources to create a brand system in-house or seeks to hire from outside the company to build a brand technology from scratch. Both are costly and challenging within an ever-evolving brand landscape.
Enter SHO. We've created a brand system platform that continuously evolves with your brand, automates tedious tasks, seamlessly allows companies to share assets and guidelines, and allows you to get back to the work you love.
At SHO, we believe every brand, large or small, should have the opportunity to clearly create, communicate, and share their brand identity with the world. Welcome to the new era of brand systems.
Our beliefs

Celebrate difference.
We value what makes you unique. At SHO, we believe in the power of different perspectives, different skills, and different life experiences in shaping better products, better teams, and the world around us.

Take risks.
It takes curiosity and courage to set the pace and challenge the norms of the brand creation and technology space. Here, we want to push the boundaries and be proud of it.

Create what we believe.
We don’t just dream, we deliver. Here, we want the ideas we bring to life to speak louder than any manifesto ever could. Our goal is to create a service we believe in and take a stand to empower ideas that bring meaningful, accesible branding to life.