Through the power of AI, we bring visions to life.

Our platform helps companies reduce the time and money spent on building a brand. With access to cutting-edge technology and our experts' valuable knowledge about branding, businesses can succeed with reduced costs.

Our Story

Everyone has a story to share. We created SHO to make good design and branding accessible in the increasingly complex world of branding.

Until now, proven brand systems are cost and resource prohibitive. We saw this firsthand as brand specialists, creating brand systems deployed to over 1,000 applications. A company either has the money and resources to create a brand system in-house or seeks to hire from outside the company to build a brand technology from scratch. Both are costly and challenging within an ever-evolving brand landscape.

Enter SHO. We've created a brand system platform that continuously evolves with your brand, automates tedious tasks, seamlessly allows companies to share assets and guidelines, and allows you to get back to the work you love.

At SHO, we believe every brand, large or small, should have the opportunity to clearly create, communicate, and share their brand identity with the world. Welcome to the new era of brand systems.


“SHO allows my team to spend less time pixel-pushing and responding to clients, and more time doing what they love - designing, ideating, and collaborating.”

Tony Alva

Design Director at NAX Group


“SHO allows everyone from designers, marketers, and engineers to be on the same page, relevant, and innovative in the ever-changing world of brand deployment.”

LaMer Walker

CDO at Valence

“Keeping all brand assets, logos, fonts, and guidelines in one place helps me create pitch decks in half the time. No more collecting piecemeal font and logo files or sending links to 8000 different google drive folders.”

Jeff Rawson, Creative Director at the Scout

“SHO evolves with us. It’s an adaptable tool where my design team can have access to what they need 24/7- overall accelerating our growth and bottom line.”

Jason Shin, Head of Design at


Our beliefs

Celebrate difference.

We value what makes you unique. At SHO, we believe in the power of different perspectives, different skills, and different life experiences in shaping better products, better teams, and the world around us.

Take risks.

It takes curiosity and courage to set the pace and challenge the norms of the brand creation and technology space. Here, we want to push the boundaries and be proud of it.

Create what we believe.

We don’t just dream, we deliver. Here, we want the ideas we bring to life to speak louder than any manifesto ever could. Our goal is to create a service we believe in and take a stand to empower ideas that bring meaningful, accesible branding to life.