The Science of

Brand Systems

Brand Management

Brand Guidelines

How to Craft a Mission Statement

Consider the brands you have been purchasing from - those new to you and the brands you've been loyal to for years. You've probably chosen these brands due to the values they have that you resonate with.A brand's values dictate the reason a consumer chooses one product over another. They answer the question of why a customer should invest in that particular brand. There are three types of values: functional, emotional, and self-expressive.

September 13, 2022

The Ethics of Using A.I.

I'm sure we've all seen and even joined in on the hype of A.I. generated artwork. However, when it comes to the ethics of using A.I. in the art world, there are a few key considerations to keep in mind.

September 7, 2022

How We Use A.I. to Fill in the Gaps

We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.

August 31, 2022

Why Should You Deploy a Brand System?

A brand system should connect teams that have typically worked in a silo. Designers, developers, marketers, and agencies can all work from the same playbook. There are plenty of good reasons to have a brand system. Here are just a few.

July 20, 2022

Creating a Strong Brand is Complicated

Creating a strong brand isn't way more than designing a logo and picking a few colors and fonts. In order to truly build a powerful brand, you'll need to truly understand your market and the mission of the company.

July 13, 2022

Elements of an Effective Brand System

We've seen a lot of brand systems and we've noticed that the best have a few things in common. No two brand systems are the same but here are a few key elements that are consistent in all effective brand systems.

July 6, 2022

Get Ahead with a Brand System: The Benefits of Having One

Brand systems can help companies boost their brand and get ahead of the competition. In this blog, we discuss how.

June 29, 2022

Our 10 Favorite Quotes About Branding

There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.

June 22, 2022

Brand Audits - What Are They?

Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?

June 16, 2022

Top 3 BrandOS Features That Will Elevate Your Brand

BrandOS is a powerful tool to help create and execute a brand management strategy. Here are our top 3 features that will help elevate any brand.

May 25, 2022

What is Digital Asset Management and How Can it Help Your Brand?

Digital Asset Management is an important piece of your brand management strategy. It is the process of organizing and managing all of your company's digital files.

May 18, 2022

Digital Asset Management Alone Isn't Enough

Digital Asset Management alone is not a brand management strategy. It should be a piece of a larger system called a brand system that helps anyone who uses the brand do so effectively.

May 18, 2022

Design Systems vs Brand Systems: What's the Difference?

Brand systems and design systems are 2 unique tools but there is some overlap and both are important tools to help with brand management.

May 11, 2022

Why You Should Ditch Your Static Brand Guidelines

Static brand guides are a relic of the past. The new world of branding requires an upgrade to your brand guidelines.

May 4, 2022

4 Ways to Improve Brand Equity

Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.

April 27, 2022

6 Signs That You May Be Struggling With Brand Sprawl

Brand sprawl can impact businesses in a variety of ways. How do you know if you're suffering from brand sprawl? Here are a few signs you can look out for.

April 20, 2022

5 Ways to Improve Brand Authenticity

Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.

April 13, 2022

The Value of Strategic Brand Management

When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.

April 6, 2022

Rebranding - Are You Ready?

Before starting on your rebranding journey, you should first ask yourself why you want to rebrand in the first place.

March 30, 2022

9 Things Your Brand Guidelines Should Include

Your Brand Guideline should include a full library of all your assets.

March 16, 2022

Brand System Basics

If your Brand is well put together, investors see more value in your business. Your Brand is your Business' identity.

March 9, 2022

A Quick Gauge of Your Brand Valuation

Determining a Brand’s exact value requires measuring all of the Brand’s countless intangibles, and one of the simplest ways to estimate a Brand’s value.

March 2, 2022

5 Components of a Perfect Press Page

To create a great press page, keep it clear and straight to the point. This is what every user inevitably wants. Focus on the facts and make everything easy to find while not skimping on images.

February 23, 2022

Finding Our Why

We believe that every company, large or small, should have the opportunity to effortlessly communicate their brand to their customers without expending every resource to do so.

February 16, 2022

7 Great Logos With Stories to Tell

A picture is worth a thousand words. There is no greater example of this famous phrase than logos. Some logos have more to say than others. Here are some of our favorite logos.

February 9, 2022

How to Write a Great Blog Post

There are many great tutorials and templates out there for writing useful blog posts.

January 26, 2022

Our Top 5 Favorite Brand Guidelines

One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout this Guideline.

January 12, 2022

5 Principles of Brand Management

Brands need to distinguish themselves from their competitors in the market to make their products more viable.

January 5, 2022

4 Tips to Create a Memorable Business Card

A great business card is an important part of a great marketing plan.

December 29, 2021

RGB vs. CMYK vs. CIE - OMG IDK!?

In the design world today, it’s vital to know color basics and their differences. Picking the right color for your Brand or assets is essential. Color can create different emotions, depending on their use.

December 15, 2021

The Era of Brand Systems

The people we hope to serve are taking in the brand as one entity, not each individual piece of the puzzle. To them, there are no teams, project managers, and compartments, there’s only the brand as a whole. That means it is critical to have a system of record for your brand.

December 8, 2021

ADA Compliance - A Brief Discussion

Accessibility is important to get right. Making your website and applications easy to use and available for different users' needs isn't just good for business, it's a legal requirement.

December 1, 2021

8 Web Design Principles To Live By

Think of your design piece as a scale where the balance would be the distribution of the visual "weight" of each element of design.

November 24, 2021

6 Ways You're Sabotaging Your Business

When you’re starting a company, things are bound to go wrong, and there are things that just won’t go your way.

November 17, 2021

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