Although it can't be completely stopped, there are several ways to mitigate the impacts of brand sprawl within your business. They range from complex and expensive to simple and easy to implement. These potentially solutions can be paired together to do even more to limit brand sprawl.
Digital Asset Management Software
Digital Asset Management or DAM software is a place for you to store and share approved branded assets. These platforms are great once you have a large portfolio of assets that need to be organized and shared with your brand stakeholders. When used properly, a DAM becomes the single source of truth for brand assets. The problem with a DAM is that it does not assist with the content creation process. Instead, a DAM just alleviates the storage and distribution symptoms.
Content Management System
This is a software that provides a framework that designers and marketers and developers can use to build web pages with assets and content that live within a DAM or some other storage and distribution mechanism. A CMS is typically used to manage web pages full of digital content. By using a CMS instead of hard coding web pages that require a developer to make even minor changes to your web pages, it allows you to be more nimble with updates to your website.
The easiest way to limit brand sprawl is to create brand guidelines and distribute them to your brand stakeholders. According to research, 15% of companies have no brand guidelines at all and 13% have guidelines that go unused (source). Brand guidelines will typically include things such as logo variations, typefaces, colors, and other key brand components that can be used by designers, developers, partners, etc. The problem with guidelines is that they are usually distributed via a non-interactive PDF file that becomes out of date quickly once any minor changes are made.