Welcome to the
Brand Essence Questionnaire.

Introduction

The purpose of this questionnaire is to generate your business's Brand Essence. Based on the answers to these questions we will create your Brand Essence and use it to train our AI to custom tailor your brand system.

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20-40 min to complete

Start Brand Discovery
Company
What is your company name?

The name used in marketing materials (not your legal name). E.g. Apple, Nike

Who are the key members of the team?

List out  the full names and jobs titles for all of the members of your team that you want our system to be aware of. (This list should at least include all C-Suite executives, as well as key directors, managers, and anyone that may be referenced in marketing communications.)

History
What year was the company founded?

The year the company was founded.

What is the company’s founding story?

How was the company formed? Was there a specific reason or situation that lead to the company being created?

List the key milestones the company has achieved.

What have been your most significant company milestones, and how have they improved your customers' lives?

Assets
Max file size 10MB.
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Share links to your brand assets

Add all links and files that are relevant to the brand, as well as design files such as Figma or XD links or shared folders with media assets such as images and videos relevant to the brand.

Personality
List the company’s key brand values

Brand values are the ideals a company wants its customers to associate with the business. A brand value example would be "honesty" or "innovation."

FUTURE
Share the company roadmap
2022
2023
2024
2025

A company roadmap defines their key achievable goals and future business-defining milestones. The roadmap should be tailored to the company's strengths and abilities. An example of a roadmap milestone could be a plan to expand into new markets or launch a new product offering.

What is the long-term company vision?

A long-term goal or aspiration that a company has for itself. A vision statement example would be "To be the most trusted and respected company in the world."

Market
List your target customers

Describe the company’s ideal customer(s), including all of their key demographic information. E.g. Where they live, their age range, their economic status, and other defining characteristics.

What is the ideal customer experience?

The customer experience should be fun and engaging.

What markets are you currently operating in?
List out your top competitors

Who are the company’s top three competitors and describe why?

Product
What are the pain points your products or services address?

What are the critical pain points that your customers experience, and how does your product/ service address them?

Describe the products or services that you offer

Describe the products and/or services that the company offers.

What is the price of your products or services?

Describe the pricing of your products and/or services and how they generally compare to the rest of the market.

Metrics
List out the company’s key metrics

What are the key metrics that your company uses to track its success?

Successful Submission

Your BrandOS is now being generated.
Your dedicated account manager will follow up within 48 hrs to schedule walk through of your new BrandOS.

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company

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History

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Assets

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Personality

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FUTURE

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Market

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Product

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Metrics