The purpose of this questionnaire is to generate your business's Brand Essence. Based on the answers to these questions we will create your Brand Essence and use it to train our AI to custom tailor your brand system.
20-40 min to complete
The name used in marketing materials (not your legal name). E.g. Apple, Nike
List out the full names and jobs titles for all of the members of your team that you want our system to be aware of. (This list should at least include all C-Suite executives, as well as key directors, managers, and anyone that may be referenced in marketing communications.)
The year the company was founded.
How was the company formed? Was there a specific reason or situation that lead to the company being created?
What have been your most significant company milestones, and how have they improved your customers' lives?
Add all links and files that are relevant to the brand, as well as design files such as Figma or XD links or shared folders with media assets such as images and videos relevant to the brand.
Brand values are the ideals a company wants its customers to associate with the business. A brand value example would be "honesty" or "innovation."
A company roadmap defines their key achievable goals and future business-defining milestones. The roadmap should be tailored to the company's strengths and abilities. An example of a roadmap milestone could be a plan to expand into new markets or launch a new product offering.
A long-term goal or aspiration that a company has for itself. A vision statement example would be "To be the most trusted and respected company in the world."
Describe the company’s ideal customer(s), including all of their key demographic information. E.g. Where they live, their age range, their economic status, and other defining characteristics.
The customer experience should be fun and engaging.
Who are the company’s top three competitors and describe why?
What are the critical pain points that your customers experience, and how does your product/ service address them?
Describe the products and/or services that the company offers.
Describe the pricing of your products and/or services and how they generally compare to the rest of the market.
What are the key metrics that your company uses to track its success?
Your BrandOS is now being generated. Your dedicated account manager will follow up within 48 hrs to schedule walk through of your new BrandOS.