Although the term may be relatively new, the concept has been plaguing businesses for decades. As content creation has become easier and more democratized, it can become more difficult for Brand Managers to reign in all the variations of approved assets floating around out there. Here is what you'll learn in this white paper:
Symptoms of Brand Sprawl
We’ve seen countless examples of how brand sprawl presents itself within a business and we'll share those with you here.
Causes of Brand Sprawl
Brand sprawl is a growing pain for a business. Believe it or not, it’s actually a good problem to have. It means that your business has been successful enough to grow and sustain itself over time.
Potential Solutions to Brand Sprawl
Although brand sprawl can't truly be stopped, there are several ways to mitigates its effect on your business. These solutions range from comprehensive and expensive to simple and easily implemented.