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Prepared for
Partner Contact

Name —

Nick Lambesis

Email —

nlambesis@tippingpointinc.com

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Overview

TPI is a strategic creative consultancy that has been established with one pursuit in mind--to help bolster game-changing success for their clientele, both large and small. They understand that in 2022 and beyond prospects for client success are exponentially more challenging, and so they have developed a revolutionary "whole-of-branding" approach that takes into account a deeper understanding of consumer wants and needs, workplace diversity and equity, human rights across the supply chain, sense of community, natural resources and the environment, corporate resilience and sustainability, among many other factors. With their adoption of the SHO BrandOS platform, TPI provides brand management solutions that are fast, efficient, effective-and ultimately help deliver game-changing results for their clients.

The Challenge

Tipping Point strives to be on the cutting edge of technology. With that goal in mind, offering the latest and greatest in software is critical. It needs a tool that is focused on innovative ways to create, deliver, and stay connected to the strategic work they execute. By partnering with SHO, Tipping Point can offer additional software-based services to its growing client base.

About SHO

SHO is on a mission to end brand sprawl and change the way brands bring beauty and clarity to the world. With its unique BrandOS, SHO enables agencies of all sizes to quickly and easily build new brands from scratch, create new branded material, manage existing branded assets, and more by leveraging SHO's powerful AI engine that has been trained by some of the brightest minds in brand design. To learn more, please visit www.sho.ai.

About BrandOS

BrandOS is a proprietary software platform developed by SHO.ai. It combines Intelligent Digital Asset Management, Lightning-fast CMS, Dynamic Brand Guidelines, and a Universal Brand Controller to create the first modular and fully customizable brand system platform. Previously, many agencies delivered their work via static PDF documents or physical binders, but, now, you can deliver your valuable work in an interactive, collaborative software platform with BrandOS.
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From start to finish, you can build, deploy and operate
a complete, custom brand system for your clients.

Imagine being able to deliver guidelines, digital asset management, content management, web building, and more to your clients in a matter of days. BrandOS offers a way to deliver your work in a dynamic and collaborative way.

Features

White
Labeled
style

Create a customized brand system with your logo, colors, typeface and more that becomes a part of your company’s culture.

Playbook
Builder
menu_book

Create fully branded playbooks for individual departments and teams that are used for onboarding and throughout a teammate’s tenure.

Intelligent Digital
Asset Management
subscriptions

Store all of your critical digital assets in an easily accessible and searchable location complete with auto-tagging for easy organization.

Dynamic
Brand Guidelines
multiple_stop

Instead of sharing your style guide via a static PDF, share an interactive and dynamic brand guidelines portal that also provides suggestions for ADA compliance.

Multi-Brand
Management
filter_none

Simplify the management of multiple brands by having a consistent format and system for all of the brands you manage whether its 2 or 200. Generate an asset for one brand and reuse it across the other brands that you manage.

Universal
Brand Controller
format_shapes

Control the key components of your brands across all digital platforms with the click of a button. Changes made in BrandOS are automatically pushed to websites and applications that leverage your brand.

How it works
Add Revenue
all_inclusive
Generate Reoccuring Revenue
handyman
Increase Build Process
draw
Pull through additional services projects.
insights
Increase profit margin
Add Value
share
Stay Connected
library_add
Help Clients Adopt New Brand Assets
account_tree
Asset Distribution and Management
attach_money
Discount on your own BrandOS
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Partnership Specifics

What to expect

  • Access to a demo account

  • Access to the deal registration form

  • Opportunities to participate in joint marketing efforts

  • Early access to new product features

  • Participation in product roadmap discussions

  • Advanced training on BrandOS

  • Access to SHO.ai brand guidelines to market

  • Access to the SHO.ai team upon request to participate in any client-related conversations.

  • Significant discount on your own BrandOS deployment.

Revenue Sharing

Revenue will be shared with Trulix.io:

  • for any client that Trulix.io & SHO.ai sell.

  • based on the number of active clients on the platform at the rates listed.

Revenue shares will be paid to Trulix.io:

  • on a monthly basis

  • upon receipt of payment

  • for the duration of the agreement
    between SHO.ai and the client

Revenue Share Table

# of BrandOS clients
11+
21+
31+
41+
51+

25%

30%

35%

40%

45%

50%

75%

70%

65%

60%

55%

50%

Additional Services
BrandOS Support
style

Included in your BrandOS fee

  • Creation of new BrandOS tenant

  • Implementation of new BrandOS
    (up to 10 hours)

  • Software bugs

  • Software not working as expected

  • Software compatibility issues

  • Troubleshooting the software

  • Guidelines & How to's

BrandOS Pro Services
menu_book

$195 / hr $250 / hr

  • Full product training

  • BrandOS Page building

  • BrandOS Asset collection building

  • Custom BrandOS
    feature development

  • BrandOS integration with
    Websites and Applications

VIP Building Services
subscriptions

$295 / hr Not offered

  • Custom Brand / Logo

  • Custom Website

  • Custom Application

  • Custom Assets

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Prepared for
Partner Contact

Name —

Nick Lambesis

Email —

nlambesis@tippingpointinc.com

/
total

BrandOS Specifics

SHO.ai is pleased to offer a deep discount to our partners.

*BrandOS is required for each partner.

Brand Systems

The number of brand systems included in this proposal.

1

Storage

The amount of storage you will have access
to within your brand system.

Unlimited

Users

The maximum number of users you
will be able to provide access to.

Unlimited

Onboarding

Training, implementation, and customization that is required
to get you up and running with your new brand system

Up to 40 hrs

Estimated
Implementation

The amount of time between contract execution and the date
on which you will have access to your custom brand system.

5 business days

Subscription Term

The amount of time from Go-Live you will
have access to your brand system.

12 months

Partner Discount

A discount provided for being part of our partner program.

50%

Subscription Fee

The fee to be paid to SHO for
the subscription of your BrandOS.

$10,000
$3,000 - Trulix.io BrandOS
+$500 each client BrandOS

Payment Terms

The frequency in which you will be invoiced
for access to BrandOS.

Monthly

Thank you

We appreciate the opportunity to work with Tipping Point. Please feel free to provide us with any feedback on the proposal above. If you have any questions please reach out.

Contact

Sho Rust
sho.rust@sho.ai
573-427-2352
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