6 Ways You're Sabotaging Your Business
When you’re starting a company, things are bound to go wrong, and there are things that just won’t go your way. Everyone knows the stats: around half of all businesses fail within their first five years. You’re fighting constant battles and whether you’ve been at this for years or you’re just starting out, you have more challenges ahead. You might find yourself starting to question everything about your company, but sometimes the problem is caused without even realizing it. It may even start in the same place this business idea started: you. That being said, maybe it’s time to become more aware of a few pitfalls to make sure you’re not sabotaging yourself.
Bad at Receiving
Maybe you feel guilty about what you are charging for your passion project? Perhaps you’re severely under charging because your clients - and handing out discounts like candy - because your work is just that easy for you, even though it provides a ton of value for your clients. Sometimes a company doesn’t fail because the strategy is flawed, but because you may have self-sabotaging beliefs about money. If you’re doing freebies for friends and family at your expense, it’s time to start earning the money you deserve. It can seem like one of the hardest parts about being an entrepreneur, but no one can tell you what to charge. Your price reflects your worth. You should understand the value your service is providing, celebrate your self-worth, and learn to receive.
Doing Everything Yourself
When you want something done right, who has to do it? I mean, who knows your business like you, right? You’ve been there since before the beginning and it’s your guidance and insights that has built your company to where it is now. Someone else may get it wrong! But, whether you want to believe it or not, this mindset is seriously detrimental to your business. Delegation is necessary and something that begins at the top because as a founder or owner, it’s incredibly easy to find yourself starting to drown in work after not handing it off to capable others. A recent study shows that business owners who delegate tasks grow faster, generate higher revenue, and create more jobs. It’s hard enough to run a company, so today is the day to learn how to get out of your own way.
Not Enough Time in the Day
This can end up going hand in hand with the lack of delegation skills. You will always have deadlines to meet, meetings to schedule, and phone calls to return. When you run around on a daily basis with a jam-packed schedule, of course you are going to start feeling more and more stressed. I mean, how can you possibly accomplish everything? This answer might seem a bit obvious, but having effective time management skills can be one of the best ways to keep a handle on your stress as it allows you to check more off your list in a shorter amount of time. Putting your priorities in order, starting with what seems to be the most urgent can help you cut out wasted time and waning energy. You need to remember that not everything is a crisis and you need to resist trying to take on other responsibilities, no matter how tempting they may seem. Only help others, even friends and family, when you actually have the time. Remember: you can honestly - and politely - tell people no.
Are you wasting time perfecting your logo? Maybe still testing out thousands of colors, fonts, and button styles for your marketing site? It’s time to stop procrasti-branding. These things are important, don’t get me wrong. First impressions are critical, especially if you’re hunting for your first round of funding, but your site is something that can easily be upgraded as you grow and your company accrues more money. It’s very important to focus your time on your pitch. You need to perfect the way you pitch your value to gain more clients and, in turn, make more money. Once you’ve alleviated some of the stress you feel daily from receiving funding for your company, you can use this mental space to refocus on upgrading your site, logo, or business cards.
Comparing Yourself to Others
Just like thumbprints, every business is different and unique in it’s own way. Your brands’ strengths are different from another, but your customers want what makes your different from others - not something that’s similar. Don’t let competition distract you from what makes your product and company different. If you are constantly comparing yourself to how you stack up to others, you’re just unnecessarily causing yourself more stress, on top of what you may already have from starting and running your company. It’s normal to feel insecure, especially if your competition seems to constantly be publicizing their ‘big accomplishments.’ If you ever catch yourself constantly asking, “Should I?”, then slow down and take a deep breath. There is no linear path to success.
Burning the Midnight Oil or Burning Out?
As a startup founder and entrepreneur, it can seem incredibly hard to shut off at times. It’s nearly impossible, though, to attempt to stay on top of the game and perform at your best if you’re not able to set boundaries to give yourself a break. When the barrier between work life and personal life begins to blur, your life can truly become all work and no play. It’s important to ensure that fun is scheduled in, whether it’s a quick online game with friends or heading out to the bar with friends for happy hour. Relaxation and laughter can be the perfect medicine.
It may be hard to come to terms with, but sometimes your company is starting to fail from qualities about yourself that you may not even realize. These qualities might even mask themselves as good qualities. Cutting a break for a friend doesn’t seem that bad, right? Helping your family member create websites for their clients for free because you have a better understanding doesn’t seem so bad either. In reality, however, you may really just be selling yourself short and causing more unneeded stress that may end up costing you your own company. Are you holding yourself back, unknowingly? It might seem silly, but take some time off - that’s well deserved - and look inward. Learning to get out of your own way can end up being the best decision you’ve made for your company yet - besides that awesome marketing site.
How to Craft a Mission Statement
Consider the brands you have been purchasing from - those new to you and the brands you've been loyal to for years. You've probably chosen these brands due to the values they have that you resonate with.A brand's values dictate the reason a consumer chooses one product over another. They answer the question of why a customer should invest in that particular brand. There are three types of values: functional, emotional, and self-expressive.
September 13, 2022
The Ethics of Using A.I.
I'm sure we've all seen and even joined in on the hype of A.I. generated artwork. However, when it comes to the ethics of using A.I. in the art world, there are a few key considerations to keep in mind.
September 7, 2022
How We Use A.I. to Fill in the Gaps
We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.
August 31, 2022
Why Should You Deploy a Brand System?
A brand system should connect teams that have typically worked in a silo. Designers, developers, marketers, and agencies can all work from the same playbook. There are plenty of good reasons to have a brand system. Here are just a few.
July 20, 2022
Creating a Strong Brand is Complicated
Creating a strong brand isn't way more than designing a logo and picking a few colors and fonts. In order to truly build a powerful brand, you'll need to truly understand your market and the mission of the company.
July 13, 2022
Elements of an Effective Brand System
We've seen a lot of brand systems and we've noticed that the best have a few things in common. No two brand systems are the same but here are a few key elements that are consistent in all effective brand systems.
July 6, 2022
Get Ahead with a Brand System: The Benefits of Having One
Brand systems can help companies boost their brand and get ahead of the competition. In this blog, we discuss how.
June 29, 2022
Our 10 Favorite Quotes About Branding
There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.
June 22, 2022
Brand Audits - What Are They?
Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?
June 16, 2022
Top 3 BrandOS Features That Will Elevate Your Brand
BrandOS is a powerful tool to help create and execute a brand management strategy. Here are our top 3 features that will help elevate any brand.
May 25, 2022
What is Digital Asset Management and How Can it Help Your Brand?
Digital Asset Management is an important piece of your brand management strategy. It is the process of organizing and managing all of your company's digital files.
May 18, 2022
Digital Asset Management Alone Isn't Enough
Digital Asset Management alone is not a brand management strategy. It should be a piece of a larger system called a brand system that helps anyone who uses the brand do so effectively.
May 18, 2022
Design Systems vs Brand Systems: What's the Difference?
Brand systems and design systems are 2 unique tools but there is some overlap and both are important tools to help with brand management.
May 11, 2022
Why You Should Ditch Your Static Brand Guidelines
Static brand guides are a relic of the past. The new world of branding requires an upgrade to your brand guidelines.
May 4, 2022
4 Ways to Improve Brand Equity
Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.
April 27, 2022
6 Signs That You May Be Struggling With Brand Sprawl
Brand sprawl can impact businesses in a variety of ways. How do you know if you're suffering from brand sprawl? Here are a few signs you can look out for.
April 20, 2022
5 Ways to Improve Brand Authenticity
Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.
April 13, 2022
The Value of Strategic Brand Management
When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.
April 6, 2022
Rebranding - Are You Ready?
Before starting on your rebranding journey, you should first ask yourself why you want to rebrand in the first place.
March 30, 2022
9 Things Your Brand Guidelines Should Include
Your Brand Guideline should include a full library of all your assets.
March 16, 2022
Brand System Basics
If your Brand is well put together, investors see more value in your business. Your Brand is your Business' identity.
March 9, 2022
A Quick Gauge of Your Brand Valuation
Determining a Brand’s exact value requires measuring all of the Brand’s countless intangibles, and one of the simplest ways to estimate a Brand’s value.
March 2, 2022
5 Components of a Perfect Press Page
To create a great press page, keep it clear and straight to the point. This is what every user inevitably wants. Focus on the facts and make everything easy to find while not skimping on images.
February 23, 2022
Finding Our Why
We believe that every company, large or small, should have the opportunity to effortlessly communicate their brand to their customers without expending every resource to do so.
February 16, 2022
7 Great Logos With Stories to Tell
A picture is worth a thousand words. There is no greater example of this famous phrase than logos. Some logos have more to say than others. Here are some of our favorite logos.
February 9, 2022
How to Write a Great Blog Post
There are many great tutorials and templates out there for writing useful blog posts.
January 26, 2022
Our Top 5 Favorite Brand Guidelines
One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout this Guideline.
January 12, 2022
5 Principles of Brand Management
Brands need to distinguish themselves from their competitors in the market to make their products more viable.
January 5, 2022
4 Tips to Create a Memorable Business Card
A great business card is an important part of a great marketing plan.
December 29, 2021
RGB vs. CMYK vs. CIE - OMG IDK!?
In the design world today, it’s vital to know color basics and their differences. Picking the right color for your Brand or assets is essential. Color can create different emotions, depending on their use.
December 15, 2021
The Era of Brand Systems
The people we hope to serve are taking in the brand as one entity, not each individual piece of the puzzle. To them, there are no teams, project managers, and compartments, there’s only the brand as a whole. That means it is critical to have a system of record for your brand.
December 8, 2021
ADA Compliance - A Brief Discussion
Accessibility is important to get right. Making your website and applications easy to use and available for different users' needs isn't just good for business, it's a legal requirement.
December 1, 2021
8 Web Design Principles To Live By
Think of your design piece as a scale where the balance would be the distribution of the visual "weight" of each element of design.
November 24, 2021