Brand Audits - What Are They?
You've probably heard the term "brand audit" before, but you may not be entirely sure what it means. They are becoming increasingly common in businesses of all sizes. It is critically important for any business to be aware of what its brand is saying and how it is being used.
What is a Brand Audit?
A brand audit is simply a comprehensive analysis of a brand. This can include everything from the history of the brand and how it's evolved over time, to a review of all current brand assets and touchpoints.
Why are brand audits important?
There are a few key reasons:
- If you're working on a rebrand or refreshing your brand identity, it's important to take a step back and understand where you're starting from. What has worked well in the past? What needs to be improved?
- Brand audits can help identify areas of brand sprawl. This is when a brand has too many sub-brands, or when brand guidelines are not being followed consistently.
- Brand audits provide an opportunity to take a closer look at your competitive landscape and understand how you stack up.
What should be included in a Brand Audit?
There are a few key elements that should be included in a brand audit:
- A review of the brand's history, including any major changes or rebrands
- An analysis of all current brand assets, including logo, colors, typography, etc.
- A review of how the brand is being used across all touchpoints
- An evaluation of the brand's competitive landscape
- A SWOT analysis of the brand's strengths, weaknesses, opportunities, and threats
A brand audit is a crucial part of any branding project. By taking the time to understand your brand inside and out, you can set yourself up for success in the future.
Before you start
If you're thinking of undertaking a brand audit, there are a few key things to keep in mind. First, make sure you have buy-in from all stakeholders. This is a big project, and you'll need everyone on board from the start. Second, be prepared to take a deep dive into all aspects of the brand. And finally, don't forget to document everything! A brand audit can be a valuable tool for any business, but only if it's done right.
Are there brand audit tools to help?
Yes, there is brand audit software available that can help with conducting a brand audit. This type of software can be especially helpful if you have a large or complex brand. It can automate some of the more tedious aspects of the brand audit process, and it can provide valuable insights that you might not otherwise be able to get.
How often should you do a brand audit?
There is no definitive answer to this question. brand audits can be conducted as often as you like, but they are typically done on a yearly basis.
By conducting regular brand audits, you can ensure that your brand stays on track and remains relevant in the ever-changing landscape of business. Brand audits are an important part of any brand's success.
How to Craft a Mission Statement
Consider the brands you have been purchasing from - those new to you and the brands you've been loyal to for years. You've probably chosen these brands due to the values they have that you resonate with.A brand's values dictate the reason a consumer chooses one product over another. They answer the question of why a customer should invest in that particular brand. There are three types of values: functional, emotional, and self-expressive.
September 13, 2022
The Ethics of Using A.I.
I'm sure we've all seen and even joined in on the hype of A.I. generated artwork. However, when it comes to the ethics of using A.I. in the art world, there are a few key considerations to keep in mind.
September 7, 2022
How We Use A.I. to Fill in the Gaps
We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.
August 31, 2022
Why Should You Deploy a Brand System?
A brand system should connect teams that have typically worked in a silo. Designers, developers, marketers, and agencies can all work from the same playbook. There are plenty of good reasons to have a brand system. Here are just a few.
July 20, 2022
Creating a Strong Brand is Complicated
Creating a strong brand isn't way more than designing a logo and picking a few colors and fonts. In order to truly build a powerful brand, you'll need to truly understand your market and the mission of the company.
July 13, 2022
Elements of an Effective Brand System
We've seen a lot of brand systems and we've noticed that the best have a few things in common. No two brand systems are the same but here are a few key elements that are consistent in all effective brand systems.
July 6, 2022
Get Ahead with a Brand System: The Benefits of Having One
Brand systems can help companies boost their brand and get ahead of the competition. In this blog, we discuss how.
June 29, 2022
Our 10 Favorite Quotes About Branding
There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.
June 22, 2022
Brand Audits - What Are They?
Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?
June 16, 2022
Top 3 BrandOS Features That Will Elevate Your Brand
BrandOS is a powerful tool to help create and execute a brand management strategy. Here are our top 3 features that will help elevate any brand.
May 25, 2022
What is Digital Asset Management and How Can it Help Your Brand?
Digital Asset Management is an important piece of your brand management strategy. It is the process of organizing and managing all of your company's digital files.
May 18, 2022
Digital Asset Management Alone Isn't Enough
Digital Asset Management alone is not a brand management strategy. It should be a piece of a larger system called a brand system that helps anyone who uses the brand do so effectively.
May 18, 2022
Design Systems vs Brand Systems: What's the Difference?
Brand systems and design systems are 2 unique tools but there is some overlap and both are important tools to help with brand management.
May 11, 2022
Why You Should Ditch Your Static Brand Guidelines
Static brand guides are a relic of the past. The new world of branding requires an upgrade to your brand guidelines.
May 4, 2022
4 Ways to Improve Brand Equity
Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.
April 27, 2022
6 Signs That You May Be Struggling With Brand Sprawl
Brand sprawl can impact businesses in a variety of ways. How do you know if you're suffering from brand sprawl? Here are a few signs you can look out for.
April 20, 2022
5 Ways to Improve Brand Authenticity
Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.
April 13, 2022
The Value of Strategic Brand Management
When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.
April 6, 2022
Rebranding - Are You Ready?
Before starting on your rebranding journey, you should first ask yourself why you want to rebrand in the first place.
March 30, 2022
9 Things Your Brand Guidelines Should Include
Your Brand Guideline should include a full library of all your assets.
March 16, 2022
Brand System Basics
If your Brand is well put together, investors see more value in your business. Your Brand is your Business' identity.
March 9, 2022
A Quick Gauge of Your Brand Valuation
Determining a Brand’s exact value requires measuring all of the Brand’s countless intangibles, and one of the simplest ways to estimate a Brand’s value.
March 2, 2022
5 Components of a Perfect Press Page
To create a great press page, keep it clear and straight to the point. This is what every user inevitably wants. Focus on the facts and make everything easy to find while not skimping on images.
February 23, 2022
Finding Our Why
We believe that every company, large or small, should have the opportunity to effortlessly communicate their brand to their customers without expending every resource to do so.
February 16, 2022
7 Great Logos With Stories to Tell
A picture is worth a thousand words. There is no greater example of this famous phrase than logos. Some logos have more to say than others. Here are some of our favorite logos.
February 9, 2022
How to Write a Great Blog Post
There are many great tutorials and templates out there for writing useful blog posts.
January 26, 2022
Our Top 5 Favorite Brand Guidelines
One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout this Guideline.
January 12, 2022
5 Principles of Brand Management
Brands need to distinguish themselves from their competitors in the market to make their products more viable.
January 5, 2022
4 Tips to Create a Memorable Business Card
A great business card is an important part of a great marketing plan.
December 29, 2021
RGB vs. CMYK vs. CIE - OMG IDK!?
In the design world today, it’s vital to know color basics and their differences. Picking the right color for your Brand or assets is essential. Color can create different emotions, depending on their use.
December 15, 2021
The Era of Brand Systems
The people we hope to serve are taking in the brand as one entity, not each individual piece of the puzzle. To them, there are no teams, project managers, and compartments, there’s only the brand as a whole. That means it is critical to have a system of record for your brand.
December 8, 2021
ADA Compliance - A Brief Discussion
Accessibility is important to get right. Making your website and applications easy to use and available for different users' needs isn't just good for business, it's a legal requirement.
December 1, 2021
8 Web Design Principles To Live By
Think of your design piece as a scale where the balance would be the distribution of the visual "weight" of each element of design.
November 24, 2021