Digital Asset Management Alone Isn't Enough
You have a Digital Asset Management (DAM) system in place to store, organize and share your approved brand assets. But by itself, DAM is not enough to end brand sprawl. Here’s why: DAM platforms fall short when it comes to asset generation and providing a holistic system for brand management. They also provide their customers with an empty, unfurnished house. The customers are responsible for populating the platform with all their assets and then maintaining them. Simply put, Digital Asset Management tools solve the “what” but not the “how” or the “why”.
DAM, A Good Place to Start
Digital Asset Management has been around for a while. Platforms like Box, DropBox, OneDrive, and Google Drives are forms of digital asset management. They all provide a cloud-based home for digital files and assets that can be organized and shared. The problem is that even specialized DAM software only gets you halfway there.
We have seen firsthand several examples of enterprises who have adopted DAM software only to double down a year or two later on another piece of software, or expand their brand management team because the DAM alone wasn't enough to reign in brand sprawl across all of the touchpoints their brand operates to serve.
We've all heard the phrase, "a picture is worth a thousand words." That holds true but you need more than a thousand words to tell an effective story, you need more than a collection of assets to build an effective brand.
The Solution: A Brand System
So what can you do? You need to create a brand system that will provide you with the guidelines, tools, and processes to manage your brand consistently and effectively. With a brand system, you not only have digital assets stored, organized, and shareable but you also are able to inform on the "why" and "how". A brand system will help you control brand sprawl while freeing up your time to focus on more strategic initiatives. So if you want to get serious about managing your brand, start by creating a comprehensive brand system.
Right now, your creative team goes into the DAM, pulls down a set of assets, grabs the brand guidelines, and then goes to work. Imagine if instead, your creative team was able to enter a brand system where the entire brand story was told, select the type of asset they want to create and were provided with a playbook on exactly how to build that asset in a way that is consistent with your brand.
Don’t Take Our Word For It
The most influential brands in the world realized that they needed something more than just digital asset management. They needed a holistic approach to brand management. They needed a tool that empowers creative teams, both internal and external, to build beautiful, on-brand assets confidently. That’s why companies like Uber, Twilio, Netflix, Facebook, Audi, and more have all adopted brand systems. You should too!
How to Craft a Mission Statement
Consider the brands you have been purchasing from - those new to you and the brands you've been loyal to for years. You've probably chosen these brands due to the values they have that you resonate with.A brand's values dictate the reason a consumer chooses one product over another. They answer the question of why a customer should invest in that particular brand. There are three types of values: functional, emotional, and self-expressive.
September 13, 2022
The Ethics of Using A.I.
I'm sure we've all seen and even joined in on the hype of A.I. generated artwork. However, when it comes to the ethics of using A.I. in the art world, there are a few key considerations to keep in mind.
September 7, 2022
How We Use A.I. to Fill in the Gaps
We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.
August 31, 2022
Why Should You Deploy a Brand System?
A brand system should connect teams that have typically worked in a silo. Designers, developers, marketers, and agencies can all work from the same playbook. There are plenty of good reasons to have a brand system. Here are just a few.
July 20, 2022
Creating a Strong Brand is Complicated
Creating a strong brand isn't way more than designing a logo and picking a few colors and fonts. In order to truly build a powerful brand, you'll need to truly understand your market and the mission of the company.
July 13, 2022
Elements of an Effective Brand System
We've seen a lot of brand systems and we've noticed that the best have a few things in common. No two brand systems are the same but here are a few key elements that are consistent in all effective brand systems.
July 6, 2022
Get Ahead with a Brand System: The Benefits of Having One
Brand systems can help companies boost their brand and get ahead of the competition. In this blog, we discuss how.
June 29, 2022
Our 10 Favorite Quotes About Branding
There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.
June 22, 2022
Brand Audits - What Are They?
Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?
June 16, 2022
Top 3 BrandOS Features That Will Elevate Your Brand
BrandOS is a powerful tool to help create and execute a brand management strategy. Here are our top 3 features that will help elevate any brand.
May 25, 2022
What is Digital Asset Management and How Can it Help Your Brand?
Digital Asset Management is an important piece of your brand management strategy. It is the process of organizing and managing all of your company's digital files.
May 18, 2022
Digital Asset Management Alone Isn't Enough
Digital Asset Management alone is not a brand management strategy. It should be a piece of a larger system called a brand system that helps anyone who uses the brand do so effectively.
May 18, 2022
Design Systems vs Brand Systems: What's the Difference?
Brand systems and design systems are 2 unique tools but there is some overlap and both are important tools to help with brand management.
May 11, 2022
Why You Should Ditch Your Static Brand Guidelines
Static brand guides are a relic of the past. The new world of branding requires an upgrade to your brand guidelines.
May 4, 2022
4 Ways to Improve Brand Equity
Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.
April 27, 2022
6 Signs That You May Be Struggling With Brand Sprawl
Brand sprawl can impact businesses in a variety of ways. How do you know if you're suffering from brand sprawl? Here are a few signs you can look out for.
April 20, 2022
5 Ways to Improve Brand Authenticity
Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.
April 13, 2022
The Value of Strategic Brand Management
When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.
April 6, 2022
Rebranding - Are You Ready?
Before starting on your rebranding journey, you should first ask yourself why you want to rebrand in the first place.
March 30, 2022
9 Things Your Brand Guidelines Should Include
Your Brand Guideline should include a full library of all your assets.
March 16, 2022
Brand System Basics
If your Brand is well put together, investors see more value in your business. Your Brand is your Business' identity.
March 9, 2022
A Quick Gauge of Your Brand Valuation
Determining a Brand’s exact value requires measuring all of the Brand’s countless intangibles, and one of the simplest ways to estimate a Brand’s value.
March 2, 2022
5 Components of a Perfect Press Page
To create a great press page, keep it clear and straight to the point. This is what every user inevitably wants. Focus on the facts and make everything easy to find while not skimping on images.
February 23, 2022
Finding Our Why
We believe that every company, large or small, should have the opportunity to effortlessly communicate their brand to their customers without expending every resource to do so.
February 16, 2022
7 Great Logos With Stories to Tell
A picture is worth a thousand words. There is no greater example of this famous phrase than logos. Some logos have more to say than others. Here are some of our favorite logos.
February 9, 2022
How to Write a Great Blog Post
There are many great tutorials and templates out there for writing useful blog posts.
January 26, 2022
Our Top 5 Favorite Brand Guidelines
One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout this Guideline.
January 12, 2022
5 Principles of Brand Management
Brands need to distinguish themselves from their competitors in the market to make their products more viable.
January 5, 2022
4 Tips to Create a Memorable Business Card
A great business card is an important part of a great marketing plan.
December 29, 2021
RGB vs. CMYK vs. CIE - OMG IDK!?
In the design world today, it’s vital to know color basics and their differences. Picking the right color for your Brand or assets is essential. Color can create different emotions, depending on their use.
December 15, 2021
The Era of Brand Systems
The people we hope to serve are taking in the brand as one entity, not each individual piece of the puzzle. To them, there are no teams, project managers, and compartments, there’s only the brand as a whole. That means it is critical to have a system of record for your brand.
December 8, 2021
ADA Compliance - A Brief Discussion
Accessibility is important to get right. Making your website and applications easy to use and available for different users' needs isn't just good for business, it's a legal requirement.
December 1, 2021
8 Web Design Principles To Live By
Think of your design piece as a scale where the balance would be the distribution of the visual "weight" of each element of design.
November 24, 2021