How to Write a Great Blog Post
There are many great tutorials and templates out there for writing useful blog posts. They can educate you on what to do and what not to do. Blogging can help your business' SEO and position your brand as an industry leader. Having compounding blog posts that deliver value and increasing traffic, long term, can generate as much traffic as six regular posts. Stated in a blog from Stratabeat, more than 90% of organic search traffic to a website can come from their blog posts. Stratabeat continued to say in 2017 blog posts were named the #1 most important tactic for B2B content marketing success in the B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends - North America report. The importance of blogging has never been higher for businesses, so here's how you can build an excellent post for your business' blog.
Before writing your blog post, it's essential to have a few bases knocked out before going straight for home. Have you figured out your topic? You'll need to write about a topic that matters to you, as nothing kills a blog post better than a writer unenthusiastic about their subject. What's the saying? "No fun for the writer, no fun for the reader." A post can be a lot easier if you can scrape up at least a small amount of enthusiasm for what you're writing about. Even with some excitement, great blog posts don't just appear. Try creating an outline. Your outline doesn't need to be lengthy. A rough guide to making sure you don't get off track from the topic you've just spent time figuring out. Pick three of the most critical ideas you hope to convey and put them in order where they will deliver the most significant impact on your readers. Use subheads to dig deeper into your main points. However, you write your outline, do whatever works for you to help keep you focused and on track.
Contrary to what some readers may believe, bloggers don't always know everything about the topic they're writing about. Sometimes, they don't know anything about their subject. It could be their contracted job to create posts for a company blog or their natural interest that drives them to create posts. Either way, you should try to feel more comfortable jumping from topic to topic. Blogging can heavily rely on knowing how to accurately research topics. When researching, however, try to use sources that come from government websites, heavily cited research papers, and industry experts. Just like if you were writing a report for a strict college professor, cite good sources. If you're using good sources, you're less likely to deliver facts that are just wrong! Everyone makes mistakes, but it only takes one lousy error for your credibility as a journalist and blogger to tank. If you do make a mistake, own it and fix it to avoid compounding damage.
There are two main approaches to writing the headlines for your blogs. You can decide on your final headline before you write your post. You can use your headline to structure your outlines, or you can write your blog post with a temporary title and see what happens when you've finished your post. It can work better for you to do it one way every time, or you can choose whichever option works best for you at the time. I tend to select a Headline and write an outline first if I know there is a lot of information I want to cover. Still, there have been a few times where my headline has changed after I've finished my post. You should write your headline to answer the questions that keep your readers up at night. If you opt for asking a question in your headline, make sure it's something readers really want to know. Write specifically for that question, and your readers will feel more compelled to click your post. Vague headlines won't feel very engaging to your readers. 'How-to' posts end up being the most clicked posts and tend to perform better, as far as posts go.
Now that you've settled on a headline, it's now time to start actually writing your post. There is no right or wrong way of writing a blog post. You can sit and write your entire post in a single sitting, or you can gradually add more information to your post over time. I usually write as much as possible, or as much as my brain can handle in one sitting but don't always finish a post in one day. Sometimes a post can take me around two days to complete when the topic is expansive. It is better to write as much as you can in one sitting as you will tend to be more focused on your topic, so even when you're writing in short bursts, try writing as much as you can in those sittings as well.
Your post, like research papers, should start with an interesting introduction. Try stepping into your reader's shoes and captivate them by piquing their interest. Try using as little words as possible, however. If your first draft's introduction has 200 words, trim it down to 100. Use this method to help your blogging become more efficient. But no matter what you do in your intro, don't give everything away to what you're writing about. If you write too much to satisfy the readers in just the first paragraph, you risk them clicking off your post after very little time at all.
After a great intro, you need to start the body of your post with a bang. Try adding in subheads. Most readers are scanners. There is tons of information in front of them, and not all of them have great content. If you add subheads, you add a chance for your readers to skip to the content that matters the most to them. Your subheads shouldn't give too much away, though. Compare each subhead to your main heading, so they act as pit stops in their reading. If your subheads start to get off track, your readers will end up lost and confused. Here's the part where you shouldn't hold back on information. If you're not generous with your posts, your readers won't feel they know enough about whatever you're writing about. If your post has 10,000 words, that's insanely generous. However, you can write a post with around 1,000 words that can also wow your readers with information. Wesfed expresses that the ideal medium length blog post has about 1,600 words and is great for your site's SEO.
As you're writing, don't forget to give your readers extra stimulation with relevant images. Your readers are more likely to stay on your post longer when you have included images per about every 100 words or so. Posts that include images end up getting twice the shares on social media. Images can help your post flow more effectively, and readers will spend more time in a post that feels less intimidating. You can use images to your informational advantage, as well. Inserting diagrams, tables, or charts will help your readers understand the more complex topics and points you're trying to convey. And just as you're about to end your post's body, end in the same way you began - with a bang.
Proofreading is probably one of the hardest parts of writing a post. It's more than just editing grammar and spelling, too. It's about the flow of your post and how well it reads. If you're reading your post out loud and it sounds kind of off, then it will read kind of off in your reader's minds too. It may seem funny to read your own post out loud, but it's a great trick to creating a post the flows. If possible, try letting someone else read your work. This doesn't mean you're incapable of producing great work on your own. It just means you're committed to making your work better and becoming a better writer, as well. An experienced writer is the best person to proofread your work. They will be able to tell you if your work flows nicely and if the post makes sense as a complete structure. Don't be afraid to make cuts or changes as you go. There may be entire sections that need to be cut if your post is starting to run a bit lengthy, and the subject might need a whole post of its own. But the sooner you come to terms with the fact that no blog post will be perfect, the better your writing life will be. This doesn't make an excuse for writing sloppy work, but try not to obsess over every detail. Blog posts can always be better, but time is never anyone's friend.
So, now it's time to finish your post. You've piqued your readers interest with a great headline, you've lured them in with the perfect introduction and satisfied their needs with a most informative post. You should first begin your conclusion with a brief summary of what you covered in your post. Brief as in, just a couple of sentences, or so. Avoid adding any new information. You'll end up making the readers feel like they have missed something in their reading and will be left feeling confused. Now let's end your conclusion with a call to action. A good CTA will benefit your reader. Make it clear to your readers what they should do next with their newly acquired information. Add things like, Download my free guide, or Check out these videos to learn more will keep your readers clicking.
The Real Conclusion
Now you've got a pretty good look at what it takes to write a good blog post to set yourself up for success. Blogging may seem like one of the easier jobs until someone actually does it. Planning, outlines, research, and editing can be pretty daunting. Fortunately, blogging does get easier. Blogging is a skill you can learn. All you need it more practice, and you will be blogging like a pro in no time at all. Your readers are counting on it!
How to Craft a Mission Statement
Consider the brands you have been purchasing from - those new to you and the brands you've been loyal to for years. You've probably chosen these brands due to the values they have that you resonate with.A brand's values dictate the reason a consumer chooses one product over another. They answer the question of why a customer should invest in that particular brand. There are three types of values: functional, emotional, and self-expressive.
September 13, 2022
The Ethics of Using A.I.
I'm sure we've all seen and even joined in on the hype of A.I. generated artwork. However, when it comes to the ethics of using A.I. in the art world, there are a few key considerations to keep in mind.
September 7, 2022
How We Use A.I. to Fill in the Gaps
We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.
August 31, 2022
Why Should You Deploy a Brand System?
A brand system should connect teams that have typically worked in a silo. Designers, developers, marketers, and agencies can all work from the same playbook. There are plenty of good reasons to have a brand system. Here are just a few.
July 20, 2022
Creating a Strong Brand is Complicated
Creating a strong brand isn't way more than designing a logo and picking a few colors and fonts. In order to truly build a powerful brand, you'll need to truly understand your market and the mission of the company.
July 13, 2022
Elements of an Effective Brand System
We've seen a lot of brand systems and we've noticed that the best have a few things in common. No two brand systems are the same but here are a few key elements that are consistent in all effective brand systems.
July 6, 2022
Get Ahead with a Brand System: The Benefits of Having One
Brand systems can help companies boost their brand and get ahead of the competition. In this blog, we discuss how.
June 29, 2022
Our 10 Favorite Quotes About Branding
There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.
June 22, 2022
Brand Audits - What Are They?
Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?
June 16, 2022
Top 3 BrandOS Features That Will Elevate Your Brand
BrandOS is a powerful tool to help create and execute a brand management strategy. Here are our top 3 features that will help elevate any brand.
May 25, 2022
What is Digital Asset Management and How Can it Help Your Brand?
Digital Asset Management is an important piece of your brand management strategy. It is the process of organizing and managing all of your company's digital files.
May 18, 2022
Digital Asset Management Alone Isn't Enough
Digital Asset Management alone is not a brand management strategy. It should be a piece of a larger system called a brand system that helps anyone who uses the brand do so effectively.
May 18, 2022
Design Systems vs Brand Systems: What's the Difference?
Brand systems and design systems are 2 unique tools but there is some overlap and both are important tools to help with brand management.
May 11, 2022
Why You Should Ditch Your Static Brand Guidelines
Static brand guides are a relic of the past. The new world of branding requires an upgrade to your brand guidelines.
May 4, 2022
4 Ways to Improve Brand Equity
Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.
April 27, 2022
6 Signs That You May Be Struggling With Brand Sprawl
Brand sprawl can impact businesses in a variety of ways. How do you know if you're suffering from brand sprawl? Here are a few signs you can look out for.
April 20, 2022
5 Ways to Improve Brand Authenticity
Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.
April 13, 2022
The Value of Strategic Brand Management
When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.
April 6, 2022
Rebranding - Are You Ready?
Before starting on your rebranding journey, you should first ask yourself why you want to rebrand in the first place.
March 30, 2022
9 Things Your Brand Guidelines Should Include
Your Brand Guideline should include a full library of all your assets.
March 16, 2022
Brand System Basics
If your Brand is well put together, investors see more value in your business. Your Brand is your Business' identity.
March 9, 2022
A Quick Gauge of Your Brand Valuation
Determining a Brand’s exact value requires measuring all of the Brand’s countless intangibles, and one of the simplest ways to estimate a Brand’s value.
March 2, 2022
5 Components of a Perfect Press Page
To create a great press page, keep it clear and straight to the point. This is what every user inevitably wants. Focus on the facts and make everything easy to find while not skimping on images.
February 23, 2022
Finding Our Why
We believe that every company, large or small, should have the opportunity to effortlessly communicate their brand to their customers without expending every resource to do so.
February 16, 2022
7 Great Logos With Stories to Tell
A picture is worth a thousand words. There is no greater example of this famous phrase than logos. Some logos have more to say than others. Here are some of our favorite logos.
February 9, 2022
How to Write a Great Blog Post
There are many great tutorials and templates out there for writing useful blog posts.
January 26, 2022
Our Top 5 Favorite Brand Guidelines
One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout this Guideline.
January 12, 2022
5 Principles of Brand Management
Brands need to distinguish themselves from their competitors in the market to make their products more viable.
January 5, 2022
4 Tips to Create a Memorable Business Card
A great business card is an important part of a great marketing plan.
December 29, 2021
RGB vs. CMYK vs. CIE - OMG IDK!?
In the design world today, it’s vital to know color basics and their differences. Picking the right color for your Brand or assets is essential. Color can create different emotions, depending on their use.
December 15, 2021
The Era of Brand Systems
The people we hope to serve are taking in the brand as one entity, not each individual piece of the puzzle. To them, there are no teams, project managers, and compartments, there’s only the brand as a whole. That means it is critical to have a system of record for your brand.
December 8, 2021
ADA Compliance - A Brief Discussion
Accessibility is important to get right. Making your website and applications easy to use and available for different users' needs isn't just good for business, it's a legal requirement.
December 1, 2021
8 Web Design Principles To Live By
Think of your design piece as a scale where the balance would be the distribution of the visual "weight" of each element of design.
November 24, 2021