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How We Use A.I. to Fill in the Gaps

At SHO,

we understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology, utilizing AI tools like Jasper and Dall-E.

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If you aren't already familiar, Jasper is an artificial intelligence engine that helps you design and manage your brand identity. By understanding your brand goals and analyzing your customer data, Jasper can make recommendations for how you can improve your branding across all touchpoints. Jasper is a copywriter powered by cutting-edge AI technology that can curate content significantly faster than an average human copywriter with no plagiarism and tons of starting point options.

"Goldendoodle puppy wearing a purple tutu" generate by WhittneyT using Dall-E

Dall-E

Dall-E is an incredible deep learning platform developed by OpenAi that allows us to create custom visuals for your brand. Whether you need an infographic or a new logo, Dall-E can create unique visuals that perfectly capture your brand essence. Dall-E can turn a simple phrase, like: "a Goldendoodle puppy wearing a purple tutu" and turn it into several mockups of an image of just that. You can edit the image with a few touchup options to fully tailor the type of image you were looking for.

goldendoodle puppy wearing a purple tutu, realistic, 8k,
"Goldendoodle puppy wearing a purple tutu --test" generated by WhittneyT using Midjourney

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Midjourney

Midjourney is another text to image generator that can be an incredible tool for any brand builder. They interface through Discord so it’s friendly and easy to use. You have the option to upscale images for more details, change aspect ratios, and create variations on different images. This top header image was generated with the --test prompt inside Midjourney, as well.

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Together, Jasper, MidJourney, and Dall-E help us fill in the gaps in your brand, so you can focus on delivering an amazing customer experience. With SHO.ai, you'll always have a competitive edge with tech that evolves to provide you access to the same tools, or better, as the giants leading the industries.

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Request a demo today to see how we can help you take your brand to the next level.

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Author

Whittney Twomey

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