Our 10 Favorite Quotes About Branding

There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.

"A brand is a promise, and the biggest challenge of any leader is to keep that promise."

Howard Schultz, CEO of Starbucks

"Your brand is what people say about you when you're not in the room."

Jeff Bezos, CEO of Amazon.com

"A brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company."

Jason Fried, CEO of Basecamp

"Branding is not for the faint of heart. It's not for those looking for the quick hit or easy win."

Simon Sinek, author and motivational speaker

"Building a strong brand requires consistency, focus and commitment."

Gautam Gupta, co-founder and CEO of NatureBox

"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

Seth Godin

"The key to successful branding is all about finding a new way to look at things."

Russell Simmons, co-founder of Def Jam Recordings

"A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is."

Scott Cook, co-founder of Intuit

“There are three keys to successful branding: simplicity, consistency and emotion."

Guy Kawasaki, author and entrepreneur

"Branding is more than just a logo or slogan; it's the totality of the customers' experience with your company."

Tony Hsieh, CEO of Zappos


Brian Felker

Share on Facebook, LinkedIn