Our 10 Favorite Quotes About Branding

There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.

"A brand is a promise, and the biggest challenge of any leader is to keep that promise."

Howard Schultz, CEO of Starbucks

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"Your brand is what people say about you when you're not in the room."

Jeff Bezos, CEO of Amazon.com

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"A brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company."

Jason Fried, CEO of Basecamp

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"Branding is not for the faint of heart. It's not for those looking for the quick hit or easy win."

Simon Sinek, author and motivational speaker

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"Building a strong brand requires consistency, focus and commitment."

Gautam Gupta, co-founder and CEO of NatureBox

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"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

Seth Godin

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"The key to successful branding is all about finding a new way to look at things."

Russell Simmons, co-founder of Def Jam Recordings

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"A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is."

Scott Cook, co-founder of Intuit

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“There are three keys to successful branding: simplicity, consistency and emotion."

Guy Kawasaki, author and entrepreneur

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"Branding is more than just a logo or slogan; it's the totality of the customers' experience with your company."

Tony Hsieh, CEO of Zappos