Our Top 5 Favorite Brand Guidelines
Dropbox is a well established and popular program being used by millions. Their brand guideline, while it doesn't show more of the brand assets typically used, shows an impressive amount of dos and don'ts for their logos and wordmarks. They explain in detail the many ways to use and place the logo, wordmark, or glyph, as well as the colors that can be used for the combinations. Their guidelines also tell where their brand materials can be used and when you should ask their permission. This is an excellent one-page overview of their brand guidelines.
Although Uber is relatively young, it is a tech company, so their knowledge of creating a brand and a brand guideline is pretty advanced. This is one of the better brand guidelines we've come across. The vivid, looped video as their background is very unique. They have interesting videos for their brand assets that only play while your mouse is hovering over it. They go into great detail with every aspect of their brand and how their employees and contractors can use it. There is an abundance of examples for every section of their brand assets. A really great example of clear and extensive brand guidelines.
Google is, by far, one of the most well-known tech brands in the world. Their brand guidelines perfectly represent their brand. Clean text on a crisp, white background. They describe their brand all the way from their custom typeface to the G's construction. Their story describes their reason for their brand guidelines and how they created their newest logomark. The journey their team went through to launch an incredible new look for Google and evolve their brand that will "continue to be dynamic and unconventional as [they] strive to be." This brand guideline brings a very personal, relatable edge to their brand.
Mozilla has an incredibly bold brand guideline with their highly contrasting colors. Their two main primary colors are black and white while their others are colors in the neon family. Their adorable illustrations full of their original neons are eye-catching and utilize the bold colors of their brand. This brand guideline is an excellent example of how major visual brand assets can be clearly stated. How their personality, logo, colors, visuals, and typography are used and their info. (This brand guideline is also tied to their Firefox brand.)
One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout their guideline. Another popular and widely recognized brand, this guideline, has more movement in its color and graphics than words itself, all to help its customers find precisely what they're looking for. Not only is their logo identifiable, but so are their brand colors. A great example of a brand guideline accurately displaying a brand and it's values and standards.
How to Craft a Mission Statement
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The Ethics of Using A.I.
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How We Use A.I. to Fill in the Gaps
We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.
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Why Should You Deploy a Brand System?
A brand system should connect teams that have typically worked in a silo. Designers, developers, marketers, and agencies can all work from the same playbook. There are plenty of good reasons to have a brand system. Here are just a few.
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Creating a Strong Brand is Complicated
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Elements of an Effective Brand System
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Get Ahead with a Brand System: The Benefits of Having One
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Our 10 Favorite Quotes About Branding
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June 22, 2022
Brand Audits - What Are They?
Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?
June 16, 2022
Top 3 BrandOS Features That Will Elevate Your Brand
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May 25, 2022
What is Digital Asset Management and How Can it Help Your Brand?
Digital Asset Management is an important piece of your brand management strategy. It is the process of organizing and managing all of your company's digital files.
May 18, 2022
Digital Asset Management Alone Isn't Enough
Digital Asset Management alone is not a brand management strategy. It should be a piece of a larger system called a brand system that helps anyone who uses the brand do so effectively.
May 18, 2022
Design Systems vs Brand Systems: What's the Difference?
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May 11, 2022
Why You Should Ditch Your Static Brand Guidelines
Static brand guides are a relic of the past. The new world of branding requires an upgrade to your brand guidelines.
May 4, 2022
4 Ways to Improve Brand Equity
Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.
April 27, 2022
6 Signs That You May Be Struggling With Brand Sprawl
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April 20, 2022
5 Ways to Improve Brand Authenticity
Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.
April 13, 2022
The Value of Strategic Brand Management
When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.
April 6, 2022
Rebranding - Are You Ready?
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March 30, 2022
9 Things Your Brand Guidelines Should Include
Your Brand Guideline should include a full library of all your assets.
March 16, 2022
Brand System Basics
If your Brand is well put together, investors see more value in your business. Your Brand is your Business' identity.
March 9, 2022
A Quick Gauge of Your Brand Valuation
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March 2, 2022
5 Components of a Perfect Press Page
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February 23, 2022
Finding Our Why
We believe that every company, large or small, should have the opportunity to effortlessly communicate their brand to their customers without expending every resource to do so.
February 16, 2022
7 Great Logos With Stories to Tell
A picture is worth a thousand words. There is no greater example of this famous phrase than logos. Some logos have more to say than others. Here are some of our favorite logos.
February 9, 2022
How to Write a Great Blog Post
There are many great tutorials and templates out there for writing useful blog posts.
January 26, 2022
Our Top 5 Favorite Brand Guidelines
One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout this Guideline.
January 12, 2022
5 Principles of Brand Management
Brands need to distinguish themselves from their competitors in the market to make their products more viable.
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4 Tips to Create a Memorable Business Card
A great business card is an important part of a great marketing plan.
December 29, 2021
RGB vs. CMYK vs. CIE - OMG IDK!?
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December 15, 2021
The Era of Brand Systems
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December 8, 2021
ADA Compliance - A Brief Discussion
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8 Web Design Principles To Live By
Think of your design piece as a scale where the balance would be the distribution of the visual "weight" of each element of design.
November 24, 2021