The Ethics of Using A.I.

I'm sure we've all seen and even joined in on the hype of A.I. generated artwork. Our recent podcast about Midjourney and Dall-E dives a little bit into each platform and how they work. There are several online services that allow you to create A.I.-generated artworks using your own photos. These services usually have a library of pre-made designs that you can choose from, or you can upload your own photos to create custom designs. However, when it comes to the ethics of using A.I. in the art world, there are a few key considerations to keep in mind.

"a painting, vivid colors, floral painting, paintbrushes, acrylic painting, high definition, realistic, hyper-detailed, Octane Render, Unreal Engine, 8k, --test --ar 16:9"

The first question

is the question of whether or not A.I.-created artwork can truly be considered “art” at all. After all, if a machine is responsible for its creation, does that take away from the value or meaning of the piece?

There is no definitive answer to this question, as it is largely subjective. However, many art experts believe that A.I.-created artwork can indeed be considered “art”, as long as the artist has exercised a certain level of control and creativity in the process.

A.I. can be used to create artwork in several ways, from generating original designs or images, to remixing existing artwork or photos. In some cases, the artist may even use A.I. to help them create a piece manually, by providing feedback or suggestions along the way.

Whatever method is used, the final product must be something that could not have been created by a human alone. It must be imbued with a degree of creativity and originality that sets it apart from traditional methods of art-making.

Of course, there are always those who argue against A.I.-created artwork on principle. They believe that machines cannot truly create art, only replicate or mimic it. However, as technology continues to evolve, this debate is likely to continue well into the future.

"San Fransisco skyline, green grass, coastline, sailboats, golden hour, realistic, hyper-detailed, 8k, high definition, --test --ar 16:9" - @WhittneyT on Midjourney

The Second Question

is the question of whether or not it is ethical to use A.I. to create artwork for profit. For example, if an artist sells a piece of A.I.-created art for a high price, is that taking advantage of buyers who may not be aware that a machine was responsible for its creation? After all, many people may assume that all art is created by human artists, and would not be interested in buying artwork made by a machine.

On the other hand, some could argue that A.I.-created artwork is just as valid as any other type of art and that there is no reason why it should not be sold for the same price. After all, the artist has put just as much work into it as they would any other piece.

Ultimately, it is up to the individual buyer to decide whether or not they want to purchase A.I.-created artwork. If they are comfortable with the idea that a machine was responsible for its creation, then there is no reason why they should not buy it.

"a painting of a field of flowers, in the style of Monet, thick brush strokes, realistic, high definition, hyper-detailed, 8k --test --ar 16:9"

The Third Question

is the question of whether or not it is ethical to use A.I. to create artwork that copies or imitates the work of other artists. This could be seen as a form of plagiarism, and it raises the question of whether or not the copying machine should be given credit for the work it has produced.


the ethics of using A.I. in the art world are complex and nuanced. There is no easy answer as to whether or not it is right or wrong to use A.I.-created artwork. Ultimately, it is up to each individual to decide what they believe is right or wrong in this situation. As A.I. continues to evolve and become more sophisticated, new laws will likely be introduced to deal with the ethical implications of its use in the art world. These laws could range from regulating how A.I. can be used to create artwork, to prohibiting the copying of other artists’ work by machines.

At this point, it is difficult to say exactly what these laws would entail, or how they would be enforced. However, as A.I. becomes more prevalent in our lives, this will likely become an increasingly important issue that needs to be addressed.


Want to know how we use A.I. to fill in the gaps in your brand? Here's an article that gives you a little sneak peek into how we utilize a few new forms of A.I. in boosting your brand score.

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Whittney Twomey

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