You've Made It - Now What?
You’ve made it. Your company is no longer a startup. Now you’re an established company and are looking to see some considerable growth soon.
You’ve made it.
Your company is no longer a startup. Now you’re an established company and are looking to see some considerable growth soon. Your brand is growing, and you’ve made an effort to make sure your brand and assets are staying consistent and authentic to who you are. It can be a roller coaster in the beginning, but if you remain true to your mission, you will win the next client.
As your startup continues
to grow into a larger company, you will need more formal organization within it. It will help if you start by defining a VP for sales, service, and operations, a CFO, and most likely, it’s time to hire an HR manager. Another great idea is to start forming a middle management level in the form of projects and/or project managers. Tensions might arise as your senior staff might not be the most excited to answer to a manager now, but this is where a senior operations executive with experience managing changes like these will best come into play. Don’t forget who helped you put your products on the map. It’s important to retain your innovators and create an environment that continues to encourage and reward creativity. If these people leave, it’s like a piece of your company is leaving with them.
Not only is organization
a key for your growing company, but so are policies. Not only internal policies but customer policies as well. These policies will help to safeguard your intellectual property better, but will also help your company define employee hours, their benefits from the company, any behavioral accountabilities, and their expectations on and off the job. Your company should also have a good sense of how your company will interact with your customers, as well as how you will handle their personal information. Once a company even lets out a whiff of mishandling personal data, its brand value begins to tank.
People can strengthen
your brand and identity. These are the people you call employees and customers. It’s these people and their values and character that builds your brand’s identity. This is where your company’s authenticity will stand out. It may take a little more time, but putting a personal touch can really show how much you care about the people who make your brand. So what does that entail? A stronger brand ensures a better buying experience. As your company begins to pick up a more significant customer base, it’s a great idea to get a customer service that is dedicated to onboarding and supporting customers.
Organization and better practices will help your company continue growing and learning. Embrace the journey and use your new middle management to help take some of the direct responsibilities off your shoulders. Allow others to help manage your ever-growing team. There is still a long journey ahead of you, and it’s crucial to build a strong brand that’ll help get you there.