55 Foundry


55 Foundry

is driven by the mission "

Creating the new internet

" They decided to challenge the current position of the

55 Foundry

brand, carrying out a couple of strategic initiatives. This was the start of a major brand re positioning aimed to provide their organization with a smarter, more consistent brand experience.


55 Foundry

brand system

We directly embed all brand elements into your brand guidelines and make them available for download. All brand elements in your brand guidelines will update automatically once you upload a new version in your Sho.AI settings.

55 Foundry

's own CMS

A custom visual editor styled front and back as

55 Foundry

. Brand builders can now update on the fly, while also managing and evolving their guidelines and assets at a pace that beats any of the competition.

asset management

Artificial intelligence and Asset management in your tailored Brand System does the heavy lifting of tagging images for you. Sho.AI's capabilities act as a virtual extension of the marketing team, arming brand builders with the solutions they need to be efficient.

Logo evolution

After - Elevated
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Marketing site

Site Before
Site After - Elevated


Brand Systems