BCGDV
Brand System
BCGDV
is driven by the mission "
Build beyond belief.
" They decided to challenge the current position of the
BCGDV
brand, carrying out a couple of strategic initiatives with a Brand System. This was the start of a major brand re positioning aimed to provide their organization with a smarter, more consistent brand experience.
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Step 1 : Discovery
Automated brand building
We directly embed all brand elements into your brand guidelines and make them available for download. All brand elements in your brand guidelines will update automatically once you upload a new version in your SHO.ai settings.
Step 2: Delivery
BCGDV
's own CMS
A custom visual editor styled front and back as
BCGDV
. Brand builders can now update on the fly, while also managing and evolving their guidelines and assets at a pace that beats any of the competition.
Step 3 : Deploy
All-in-One Branding Solution
Artificial intelligence and Asset management in your tailored Brand System does the heavy lifting of tagging images for you. SHO.ai's capabilities act as a virtual extension of the marketing team, arming brand builders with the solutions they need to be efficient.
Logo evolution
Before
After - Elevated
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Process
Marketing site
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Site Before
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Site After - Elevated
Application
testimonial
BCGDV
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