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Brand System

Cargo

is driven by the mission "

We do everything ALL the big guys do, but with great local service!

" They decided to challenge the current position of the

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brand, carrying out a couple of strategic initiatives with a Brand System. This was the start of a major brand re positioning aimed to provide their organization with a smarter, more consistent brand experience.

Step 1 : Discovery

Automated brand building

We directly embed all brand elements into your brand guidelines and make them available for download. All brand elements in your brand guidelines will update automatically once you upload a new version in your SHO.ai settings.

Step 2: Delivery

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's own CMS

A custom visual editor styled front and back as

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. Brand builders can now update on the fly, while also managing and evolving their guidelines and assets at a pace that beats any of the competition.

Step 3 : Deploy

All-in-One Branding Solution

Artificial intelligence and Asset management in your tailored Brand System does the heavy lifting of tagging images for you. SHO.ai's capabilities act as a virtual extension of the marketing team, arming brand builders with the solutions they need to be efficient.

Logo evolution

Before
After - Elevated
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Process

Marketing site

Site Before
Site After - Elevated

Application

testimonial

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Brand Systems