is driven by the mission "
Foster prosperity in our region by publishing the best newspaper possible
" They decided to challenge the current position of the
brand, carrying out a couple of strategic initiatives. This was the start of a major brand re positioning aimed to provide their organization with a smarter, more consistent brand experience.
A custom visual editor styled front and back as
. Brand builders can now update on the fly, while also managing and evolving their guidelines and assets at a pace that beats any of the competition.