The Science of

Branding

The Ethics of Using A.I.

I'm sure we've all seen and even joined in on the hype of A.I. generated artwork. However, when it comes to the ethics of using A.I. in the art world, there are a few key considerations to keep in mind.

September 7, 2022

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How We Use A.I. to Fill in the Gaps

We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.

August 31, 2022

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Why Should You Deploy a Brand System?

A brand system should connect teams that have typically worked in a silo. Designers, developers, marketers, and agencies can all work from the same playbook. There are plenty of good reasons to have a brand system. Here are just a few.

July 20, 2022

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Creating a Strong Brand is Complicated

Creating a strong brand isn't way more than designing a logo and picking a few colors and fonts. In order to truly build a powerful brand, you'll need to truly understand your market and the mission of the company.

July 13, 2022

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Elements of an Effective Brand System

We've seen a lot of brand systems and we've noticed that the best have a few things in common. No two brand systems are the same but here are a few key elements that are consistent in all effective brand systems.

July 6, 2022

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Our 10 Favorite Quotes About Branding

There is a lot to be said in the world of branding. Here are 10 of our favorite quotes about branding and the importance of brand.

June 22, 2022

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Brand Audits - What Are They?

Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?

June 16, 2022

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Top 3 BrandOS Features That Will Elevate Your Brand

BrandOS is a powerful tool to help create and execute a brand management strategy. Here are our top 3 features that will help elevate any brand.

May 25, 2022

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Design Systems vs Brand Systems: What's the Difference?

Brand systems and design systems are 2 unique tools but there is some overlap and both are important tools to help with brand management.

May 11, 2022

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4 Ways to Improve Brand Equity

Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.

April 27, 2022

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5 Ways to Improve Brand Authenticity

Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.

April 13, 2022

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The Value of Strategic Brand Management

When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.

April 6, 2022

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Rebranding - Are You Ready?

Before starting on your rebranding journey, you should first ask yourself why you want to rebrand in the first place.

March 30, 2022

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Brand System Basics

If your Brand is well put together, investors see more value in your business. Your Brand is your Business' identity.

March 9, 2022

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A Quick Gauge of Your Brand Valuation

Determining a Brand’s exact value requires measuring all of the Brand’s countless intangibles, and one of the simplest ways to estimate a Brand’s value.

March 2, 2022

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Finding Our Why

We believe that every company, large or small, should have the opportunity to effortlessly communicate their brand to their customers without expending every resource to do so.

February 16, 2022

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7 Great Logos With Stories to Tell

A picture is worth a thousand words. There is no greater example of this famous phrase than logos. Some logos have more to say than others. Here are some of our favorite logos.

February 9, 2022

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How to Write a Great Blog Post

There are many great tutorials and templates out there for writing useful blog posts.

January 26, 2022

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Our Top 5 Favorite Brand Guidelines

One of my personal favorite brand guidelines so far, Starbucks cleanly and creatively express their brand and standards throughout this Guideline.

January 12, 2022

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5 Principles of Brand Management

Brands need to distinguish themselves from their competitors in the market to make their products more viable.

January 5, 2022

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4 Tips to Create a Memorable Business Card

A great business card is an important part of a great marketing plan.

December 29, 2021

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The Era of Brand Systems

The people we hope to serve are taking in the brand as one entity, not each individual piece of the puzzle. To them, there are no teams, project managers, and compartments, there’s only the brand as a whole. That means it is critical to have a system of record for your brand.

December 8, 2021

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ADA Compliance - A Brief Discussion

Accessibility is important to get right. Making your website and applications easy to use and available for different users' needs isn't just good for business, it's a legal requirement.

December 1, 2021

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