The Science of

How to

Brand Management

Brand Guidelines

How We Use A.I. to Fill in the Gaps

We understand that your brand is more than just a logo or a tagline. It's the sum of all the interactions you have with your customers, and it's always evolving. When you build a brand from scratch, sometimes there are gaps. Those gaps leave brief moments of ambiguity for your customers experiencing your brand first-hand. That's why we've built our platform on the latest cutting-edge technology.

August 31, 2022

Elements of an Effective Brand System

We've seen a lot of brand systems and we've noticed that the best have a few things in common. No two brand systems are the same but here are a few key elements that are consistent in all effective brand systems.

July 6, 2022

Brand Audits - What Are They?

Successful brands are familiar with the process of a brand audit. It's a way to truly understand your brand inside and out. When is the last time you did a brand audit on your brand?

June 16, 2022

4 Ways to Improve Brand Equity

Your brand is one of the most valuable assets your company has, and it should be treated as such. Building brand equity comes with a whole host of benefits, one of the most important being the impact on your bottom line.

April 27, 2022

5 Ways to Improve Brand Authenticity

Brand trust is now at an all-time low and with trust being the most important factor for most consumers when choosing a brand, being authentic with your brand is more important than ever.

April 13, 2022

The Value of Strategic Brand Management

When a company establishes a brand strategy, they are ensuring that their brand can grow in a way that will support the business long into the future.

April 6, 2022

9 Things Your Brand Guidelines Should Include

Your Brand Guideline should include a full library of all your assets.

March 16, 2022

A Quick Gauge of Your Brand Valuation

Determining a Brand’s exact value requires measuring all of the Brand’s countless intangibles, and one of the simplest ways to estimate a Brand’s value.

March 2, 2022

5 Components of a Perfect Press Page

To create a great press page, keep it clear and straight to the point. This is what every user inevitably wants. Focus on the facts and make everything easy to find while not skimping on images.

February 23, 2022

How to Write a Great Blog Post

There are many great tutorials and templates out there for writing useful blog posts.

January 26, 2022

5 Principles of Brand Management

Brands need to distinguish themselves from their competitors in the market to make their products more viable.

January 5, 2022

4 Tips to Create a Memorable Business Card

A great business card is an important part of a great marketing plan.

December 29, 2021

RGB vs. CMYK vs. CIE - OMG IDK!?

In the design world today, it’s vital to know color basics and their differences. Picking the right color for your Brand or assets is essential. Color can create different emotions, depending on their use.

December 15, 2021

ADA Compliance - A Brief Discussion

Accessibility is important to get right. Making your website and applications easy to use and available for different users' needs isn't just good for business, it's a legal requirement.

December 1, 2021

6 Ways You're Sabotaging Your Business

When you’re starting a company, things are bound to go wrong, and there are things that just won’t go your way.

November 17, 2021

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