Scaling a powerful mission into a system
Valence is driven by the mission "Unite Power. Create Bonds." They decided to challenge the current position of the Valence brand, carrying out a couple of strategic initiatives with BrandOS. This was the start of a major brand repositioning aimed to provide their organization with a smarter, more consistent brand experience.
“SHO allows our team to be on the same page, relevant, and innovative in the ever-changing world of brand deployment”