![](https://assets-global.website-files.com/610e3b804c178b3d8798c130/6310ac2a44727646541b0cc6_test0090-8ae9b48b-6f8b2be1.jpeg)
Overview
Scaling a powerful mission into a system
Process
Valence is driven by the mission "Unite Power. Create Bonds." They decided to challenge the current position of the Valence brand, carrying out a couple of strategic initiatives with BrandOS. This was the start of a major brand repositioning aimed to provide their organization with a smarter, more consistent brand experience.
Problem
![Valence](https://assets-global.website-files.com/610e3b804c178b3d8798c130/6310ac5eb8fbebd40be219b3__Logos---Valence-(3)-p-800.png)
![Valence](https://assets-global.website-files.com/610e3b804c178b3d8798c130/6310ac7b43d80cc7021f5a07__Screen-Shot-2019-12-28-at-8.53.png)
solution
results
![Valence](https://assets-global.website-files.com/610e3b804c178b3d8798c130/6310ac6b0a2e866cd3a8bcbc__Screen-Shot-2020-08-20-at-1.53.png)
Testimonial
“SHO allows our team to be on the same page, relevant, and innovative in the ever-changing world of brand deployment”
LaMer Walker
CDO